Sponsorship

A history of supporting Australian motorsport.

Biante Model Cars have enjoyed a long standing and celebrated history of supporting various forms of Australian motorsport categories and its drivers over the years. Sponsorship is the life blood that continues to allow many motorsport categories and teams to operate successfully and Biante have always been a keen contributor wherever possible and equitable in order to provide a level of financial assistance and build successful, mutually beneficial business relationships.

Some of our most notable sponsorship associations have been with the legends of Australian touring car racing. For a long time Biante strongly supported 9 X Bathurst winner and the King of the Mountain, Peter Brock as a sponsor with our logos commonly featured on many of his race cars up until his tragic death in 2006. His loss will be forever remembered by Biante Model Cars and the Australian and International motorsport community.

From 1999 into the mid-2000s, Biante were a sponsor for arguably Australia’s biggest and most successful racing team, the Holden Racing Team. This association continued for numerous years with the Biante brand commonly being seen on HRT cars. In fact, many V8 Supercar teams during this period enjoyed strong associations with Biante.

Biante have also enjoyed past sponsorship associations with categories such as the Touring Car Masters and V8 Supercars. One our most memorable sponsorship moments came in 2009 when we sponsored the Supercheap Auto Bathurst 1000 and became the naming rights sponsor of the Biante Skyline and seeing our logo featured prominently at such a historic spot on one of the most famous racetracks and motorsport events in the world.

After sponsoring many teams, drivers and categories over the years, in 2013 Biante took another step in our sponsorship history, becoming the naming rights sponsor of the Brad Jones Racing backed Development Series car of Andrew Jones for the 2013 Bathurst round. After seeing our logo on many famous V8 Supercars over the years, it was a thrill to finally see a fully dedicated Biante race car roaring around the mountain.

We took this a step further in early 2017 by sponsoring the Brad Jones Racing Nick Percat #8 entry for the Tasmania SuperSprint round, the first time we have sponsored a V8 Supercar in a championship round featuring a fully in house designed livery.

As of 2017 Biante Model cars continues to enjoy sponsorship and associations with a number of V8 Supercar teams currently participating in the championship. The Mobil 1 HSV Racing Team (Walkinshaw Racing), Shell V Power Racing (DJR Team Penske) and Brad Jones Racing among them. We’re very proud that we’re an Australian owned business that has supported Australian motorsport for over a decade. We hope to continue to achieve this and build strong business relationships within the Australian motorsport industry for years to come.